january 13TH 2027 AT 1pm UK / 8AM EST


How many clients is your LinkedIn profile quietly costing you?




“I thought my profile was strong, but Jen showed me exactly where clarity, messaging and positioning could be sharper. Sometimes it’s the smallest tweak, a headline, an About section, a banner, that changes everything.”
If you're ready to stop losing prospects at the profile-checking stage and start turning more profile views into conversations, clients, and opportunities... Click below and save your seat.



I'll be roasting:
Your banner
Your headline
Your about section
Your featured section
And MUCH more (all done with love!)

"Jen has a wonderful way of roasting your LinkedIn profile, not to make you feel silly, but to genuinely take you through step by step how to make it not just good but great!
I cannot wait to get cracking!!”
Does this sound familiar?
You’re not attracting the right people, and definitely not landing clients from LinkedIn.
By the end of this session you’ll have:
A high-converting LinkedIn profile that clearly communicates within a few seconds who you help, how you help them, and why they should choose you.
Stronger positioning that helps prospects trust you faster and feel more confident taking the next step with you.
Practical improvements from a LinkedIn profile expert you can implement immediately to increase profile-to-conversation conversion.

“Jen's profile roast session was fantastic! I joined a group call with a few other participants, and it was incredibly engaging from start to finish.
Jen reviewed each of our LinkedIn profiles and gave genuinely great, actionable advice on how to improve them. What stood out most was how friendly and constructive the feedback was. Jen created a really supportive atmosphere where everyone felt comfortable sharing and learning together.
It's so easy to get stuck in your own bubble when it comes to your profile, so having an outside perspective was invaluable.”




You’ll learn:
✓ The profile mistakes that quietly create resistance in the buying journey
✓ How to position yourself as the expert - not just another professional on LinkedIn
✓ The trust signals serious buyers look for before they reply to a message or book a call

“As someone who bumbles their way through LinkedIn, I recently signed up for Jen’s LinkedIn Profile Roast which was a great opportunity for me to get a proper review of my profile.
Jen went through my profile and explained everything so well and gave suggestions for lots of the sections plus we could see her comments on other profiles which gave us more examples to work from. I picked up so many quick and easy ways of improving my profile.”

Hey! I'm Jen

“Thanks Jen for my LinkedIn Roasting - a superb array of quicker fixes and longer rethinks.
My creative juices are flowing.”
Frequently Asked Questions
- When is this workshop and will the session be recorded?This workshop is taking place on Thursday, January 13th at 1pm UK / 8am EST. To check your time zone look at https://www.worldtimebuddy.com
The masterclass will be recorded, so if you can't attend live, you'll receive access to the replay. This means you can watch back in your own time, pause to make changes to your profile, and revisit the training whenever you need a refresh.
And if you attend live you'll be able to implement some quick changes immediately. - I think my profile is ok. Is this still worth attending?Yes. Some of the biggest opportunities I find are on profiles that owners believe are already optimised. In fact, that's exactly when an outside perspective can be useful.
Janice came into the last session thinking her profile was strong, but said I showed her “exactly where clarity, messaging and positioning could be sharper.”
Sometimes it's not about starting again.
It's about making the right tweaks.
Nobody is going to message you and say, "I was interested in working with you, but your profile put me off (or wasn't clear)." Instead, they quietly leave. - What is my profile isn't selected for the live roast?One of the benefits of the group format is you'll often spot things on someone else's profile that make you think, “Oh! I need to look at that on mine too.”
As Justine said after the last session, seeing the comments and suggestions on other profiles gave her “more examples to work from.” - What if I hate the idea of being roasted publicly?I promise: I roast profiles, not people.
The feedback is honest, but it's also supportive and constructive.
Sarena described the last session as incredibly engaging and said I created “a really supportive atmosphere where everyone felt comfortable sharing and learning together.”
So if you've been nervous about putting your profile in the hot seat, you genuinely don't need to be. - Will I need to completely rewrite my profile afterwards?No. And I certainly don't want you to leave feeling like you have 50 things to do.
You'll get a mixture of quick fixes and longer-term rethinks — as Kate put it after the last session.
The aim is to help you understand what matters most so you can prioritise. - I've used AI to write my LinkedIn profile. Why would I need this masterclass?AI can help you write words but it doesn't always identify the positioning gaps, trust issues, weak messaging, missing proof points, or conversion blockers that can stop prospects taking the next step.
It can't tell you whether your profile is converting.
One of the biggest misconceptions I see is people assuming that because their profile sounds professional, it's optimised.
The reality is that buyers aren't assessing your profile based on how well it's written. They're looking for signals that help them decide whether they trust you, understand your offer, and believe you're the right person to help them.
The question isn't, "Does my profile sound good?"
The question is, "Does my profile make the right people want to work with me?"
In this masterclass, we'll be looking beyond the words on the page and focusing on how real people experience your profile when they're researching you.
Because a profile can be well-written and still be costing you clients.

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