january 13TH 2027 AT 1pm UK / 8AM EST

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How many clients is your LinkedIn profile quietly costing you?


Janice 

“I thought my profile was strong, but Jen showed me exactly where clarity, messaging and positioning could be sharper.  Sometimes it’s the smallest tweak, a headline, an About section, a banner, that changes everything.”





Is your LinkedIn profile helping you win clients?

When someone becomes interested in working with you, they don't book a call immediately. They go and investigate. They click on your LinkedIn profile.  If your profile creates even the smallest amount of doubt, confusion, or hesitation... You could be losing opportunities without ever knowing it.  

Nobody messages you to say: "I was interested, but your profile put me off."  They simply click away.

You might think the problem is your content. Your offer. The algorithm. Or your outreach. 
When in reality, your profile could be the thing that's costing you clients. 

A profile can be beautifully written (by a human or AI) and still be losing you clients...

If you're ready to stop losing prospects at the profile-checking stage and start turning more profile views into conversations, clients, and opportunities... Click below and save your seat.

I'll be roasting:

Your banner

Your headline

Your about section

Your featured section

And MUCH more (all done with love!)


Caroline

"Jen has a wonderful way of roasting your LinkedIn profile, not to make you feel silly, but to genuinely take you through step by step how to make it not just good but great! I cannot wait to get cracking!!”




Does this sound familiar?


You're creating content. You're getting profile views. People are accepting your connection requests. Some prospects are even engaging with your posts. But enquiries aren't happening as often as they should.

Or perhaps conversations start strong, then suddenly go cold.

You’re not attracting the right people, and definitely not landing clients from LinkedIn.

If you’re nodding along — you’re not alone. And this 'roast workshop' is exactly what you need.


By the end of this session you’ll have:

​​A high-converting LinkedIn profile that clearly communicates within a few seconds who you help, how you help them, and why they should choose you.

Stronger positioning that helps prospects trust you faster and feel more confident taking the next step with you.

Practical improvements from a LinkedIn profile expert you can implement immediately to increase profile-to-conversation conversion.

Sarena

“Jen's profile roast session was fantastic! I joined a group call with a few other participants, and it was incredibly engaging from start to finish. Jen reviewed each of our LinkedIn profiles and gave genuinely great, actionable advice on how to improve them.  What stood out most was how friendly and constructive the feedback was. Jen created a really supportive atmosphere where everyone felt comfortable sharing and learning together. It's so easy to get stuck in your own bubble when it comes to your profile, so having an outside perspective was invaluable.”


You’ll learn:

✓  The profile mistakes that quietly create resistance in the buying journey

✓  How to position yourself as the expert - not just another professional on LinkedIn

✓  The trust signals serious buyers look for before they reply to a message or book a call


Justine

“As someone who bumbles their way through LinkedIn, I recently signed up for Jen’s LinkedIn Profile Roast which was a great opportunity for me to get a proper review of my profile. Jen went through my profile and explained everything so well and gave suggestions for lots of the sections plus we could see her comments on other profiles which gave us more examples to work from. I picked up so many quick and easy ways of improving my profile.”


Hey! I'm Jen

The LinkedIn Lead Jen  

I’m the LinkedIn strategist and mentor for driven midlife women in business who are ready to move beyond unpredictable word of mouth and marketing that feels messy, draining, or simply not worth the effort. 

Since 2017, I’ve supported +700 of midlife women to show up as the authority they already are, and attract warm leads through genuine connection - not icky cold outreach or performative marketing. 

After 9 years in business, I've seen first-hand the signals that create trust quickly and the red flags that stop people moving forward.   It's time for your profile to bring the right people to you.  

Your LinkedIn profile isn't a profile.  
It's your conversion page.

Kate

“Thanks Jen for my LinkedIn Roasting - a superb array of quicker fixes and longer rethinks.  

My creative juices are flowing.”


Frequently Asked Questions

  • When is this workshop and will the session be recorded?
    This workshop is taking place on Thursday, January 13th at 1pm UK / 8am EST. To check your time zone look at https://www.worldtimebuddy.com

    The masterclass will be recorded, so if you can't attend live, you'll receive access to the replay. This means you can watch back in your own time, pause to make changes to your profile, and revisit the training whenever you need a refresh.

    And if you attend live you'll be able to implement some quick changes immediately.
  • I think my profile is ok. Is this still worth attending?
    Yes. Some of the biggest opportunities I find are on profiles that owners believe are already optimised. In fact, that's exactly when an outside perspective can be useful.

    Janice came into the last session thinking her profile was strong, but said I showed her “exactly where clarity, messaging and positioning could be sharper.”

    Sometimes it's not about starting again.

    It's about making the right tweaks.

    Nobody is going to message you and say, "I was interested in working with you, but your profile put me off (or wasn't clear)." Instead, they quietly leave.
  • What is my profile isn't selected for the live roast?
    One of the benefits of the group format is you'll often spot things on someone else's profile that make you think, “Oh! I need to look at that on mine too.”

    As Justine said after the last session, seeing the comments and suggestions on other profiles gave her “more examples to work from.”
  • What if I hate the idea of being roasted publicly?
    I promise: I roast profiles, not people.
    The feedback is honest, but it's also supportive and constructive.

    Sarena described the last session as incredibly engaging and said I created “a really supportive atmosphere where everyone felt comfortable sharing and learning together.”

    So if you've been nervous about putting your profile in the hot seat, you genuinely don't need to be.
  • Will I need to completely rewrite my profile afterwards?
    No. And I certainly don't want you to leave feeling like you have 50 things to do.

    You'll get a mixture of quick fixes and longer-term rethinks — as Kate put it after the last session.

    The aim is to help you understand what matters most so you can prioritise.
  • I've used AI to write my LinkedIn profile. Why would I need this masterclass?
    AI can help you write words but it doesn't always identify the positioning gaps, trust issues, weak messaging, missing proof points, or conversion blockers that can stop prospects taking the next step.

    It can't tell you whether your profile is converting.

    One of the biggest misconceptions I see is people assuming that because their profile sounds professional, it's optimised.

    The reality is that buyers aren't assessing your profile based on how well it's written. They're looking for signals that help them decide whether they trust you, understand your offer, and believe you're the right person to help them.

    The question isn't, "Does my profile sound good?"
    The question is, "Does my profile make the right people want to work with me?"

    In this masterclass, we'll be looking beyond the words on the page and focusing on how real people experience your profile when they're researching you.

    Because a profile can be well-written and still be costing you clients.

  • Total payment
  • 1xLinkedIn Profile Roasts£97
    -+

All prices in GBP

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